Selected Work

Campaigns, creative, and the data behind them.

A look at the kind of work behind Menlo Park — from AI-produced creative to automated, on-brand content at scale.

Founder-Led Work · Adobe × Vanguard × Newell Brands

Automate the busywork. Free the creativity.

Our founder's thesis, built at enterprise scale: AI should automate the business-as-usual that must exist, so people are freed for the high-impact creative work that actually moves brands. These are examples of both sides of that equation — the automation, and the creative it protects.

Adobe Summit · Vanguard

Freeing Creativity in an Agent-Driven World

A keynote our founder delivered at Adobe Summit, on Vanguard's approach to building meaningful experiences for people — and for the agents that increasingly guide them.

Menlo Park's founder presenting 'Freeing Creativity in an Agent-Driven World' at Adobe Summit, on behalf of Vanguard
Vanguard × Adobe · Custom Firefly Models

Bulk asset creation, automated end-to-end

A production workflow using Firefly APIs and Workfront Fusion to create, scale, and crop assets at scale — text-to-image, generative fill and expand, PS template edits, and automated routing into an approval and digital-asset-management system.

Vanguard and Adobe automated asset-creation workflow using custom Firefly models, generative fill/expand, and Workfront Fusion routing into AEM
AI Asset Production · Adobe Firefly

On-brand creative, generated and versioned

Automated background removal, AI-generated seasonal variants, and a custom Firefly model trained on brand assets — turning single product shots into a full library of retail-ready creative.

Paper Mate and Oster retail creative produced with Adobe Firefly — background removal, variant generation, and a custom Firefly model
Brand-Kit & Video Automation

Promo video, assembled automatically

Auto-applied brand kits (logos, colors, type) and assembled short-form promo video variants at scale — keeping every asset consistent across a 100-year brand catalog.

Oster DiamondForce air fryer promo with brand-kit application and an automated short-form video timeline

This work was led by Menlo Park's founder while at Vanguard and in partnership with Adobe and Newell Brands, prior to founding Menlo Park, and is shown as examples of individual work. Vanguard, Adobe, Oster, Paper Mate, and Newell Brands marks are the property of their respective owners.

Writing & Recognition

Thinking that shapes the work.

Our founder writes and speaks on building marketing for both people and the AI agents now shaping discovery — and on protecting the creative work that earns attention.

Adobe for Business · By the founder

Marketing for humans and agents: Why listening is the new advantage

On designing systems for both people and AI agents — and automating business-as-usual to unlock a measured 23% lift in capacity and 20% reduction in production time.

Read on Adobe →
Mi-3 · Featuring the founder

Adobe & Vanguard devise Reddit marketing gameplans as LLMs take over discovery

How AI-driven listening and automation are reshaping lead-gen and discovery — featuring the founder's work building agents on Adobe Workfront Fusion.

Read on Mi-3 →
Webby-Nominated

The creative worth protecting. This video campaign our founder helped create earned a Webby nomination — exactly the kind of memorable, human work that AI-automated busywork is meant to free people up to make.

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